Take the 2-minute tour ×
French Language Stack Exchange is a question and answer site for students, teachers, and linguists wanting to discuss the finer points of the French language. It's 100% free, no registration required.

Clickbait is some website content that is aimed at generating advertising revenue, especially at the expense of quality or accuracy, relying on sensationalist headlines to attract click-throughs; such headlines. How would you say clickbait in French?

share|improve this question

1 Answer 1

up vote 4 down vote accepted

Off the top of my head I would say piège à clics. It cognates with piège à cons, which means “an obvious trap that can only trap naïve and gullible people”. The carbon translation appât à clics would work, too, but sounds less smooth.

share|improve this answer

Your Answer

 
discard

By posting your answer, you agree to the privacy policy and terms of service.

Not the answer you're looking for? Browse other questions tagged or ask your own question.