Clickbait is some website content that is aimed at generating advertising revenue, especially at the expense of quality or accuracy, relying on sensationalist headlines to attract click-throughs; such headlines. How would you say clickbait in French?
Off the top of my head I would say piège à clics. It cognates with piège à cons, which means “an obvious trap that can only trap naïve and gullible people”. The carbon translation appât à clics would work, too, but sounds less smooth.