In English, a sales lead is "a prospective consumer of a product or service, created when an individual or business shows interest and provides contact information. Businesses gain access to sales leads through advertising, trade shows, direct mailings and other marketing efforts. They can also purchase sales leads from third-party companies. A sales lead is not a sales prospect; further qualification of the lead is necessary to determine intent and interest"
How do I translate this concept to French? I have seen things like
- "clients potentiels"
- "vente potentielle"
but I am not sure if this is used in a French sales context.