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What would you call "carton of cigarettes" in French?

carton of cigarettes

Is it "cartouche de cigarettes" (f)?

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Yes that's correct.

A pack of cigarettes is:

un paquet de cigarettes (m)

And a carton of cigarettes is:

une cartouche de cigarettes (f)

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1 pack: un paquet de cigarette

1 set of 10 packs (-> carton): une cartouche de cigarette.

On your picture: une cartouche de 10 paquets de cigarette.

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