What would you call "carton of cigarettes" in French?
Is it "cartouche de cigarettes" (f)?
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A pack of cigarettes is:
un paquet de cigarettes (m)
And a carton of cigarettes is:
une cartouche de cigarettes (f)
1 pack: un paquet de cigarette
1 set of 10 packs (-> carton): une cartouche de cigarette.
On your picture: une cartouche de 10 paquets de cigarette.